If you're targeting an educated, more than moneyed addressees beside your message, and your content is a obedient fit, in-flight magazines can be one of your best content tools.
A spur-of-the-moment aspect at the statistics should win over you:
-Many of these magazines have large circulations.
-Many readers are Frequent Flyers, among the utmost intellectual and wealthy consumers
-60 proportion are men; 40 percentage women
-74 percentage are in the 25-54 age bracket
-86 proportionality are college-educated
-56 percent hold control positions
-57 per centum have incomes of more than $75,000 a year
Here's what I well-read of late astir while change association facts for the in-flight magazines:
-Contact news for best of the 22 magazines in my information had changed in the closing two geezerhood.
-In general, spreading at maximum in-flight magazines has dropped from 2002 to 2004.
-Several of the magazines have changed editors.
-One mag has been renamed and reformatted.
-The editors' greatest pet bother is that too copious PR those stagger without knowing thing astir the piece of work. Tom Chapman, editor of "Spirit of Aloha" magazine published by Aloha Air, says he's overpowered next to PR requests and materials, "99 proportion of which is misdirected and I can't imaginably use."
-I found six magazines, most of which tennis shot airlines in the United Kingdom and Europe, and I've supplemental them to my database. Several of them aren't even in the great media resource directories.
-Editors are static starved for business organization news, supplies trends, intriguing events, traveler attractions and celebrities in cities the airlines dollop. So receive certain your privileged event is tabled in the trial calendar if it's in a metropolis served by one of these airlines.
-Many editors are motionless powerless with lifeless travelogues on the lines of "how I worn out my time of year vacation." Don't even fuss causation this ram.
If you can rock an model that's a best fit near a magazine's content, an in-flight public press can repercussion in thousands of dollars in do away with marketing.
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